Business Tool

Profit Margin Calculator

Turn a selling price and cost into a clear view of revenue, profit and margin.

Unit economics
SalesRevenue
−
CostCOGS + extras
=
ProfitMargin

Enter your numbers

How to use this tool more powerfully

Start with the default values, calculate once, then change one assumption at a time. This makes it easier to see which input actually changes the business decision.

Your result

Revenue150,000
Total cost100,000
Profit50,000
Margin33.3%
Margin
%
Margin is profit divided by selling price. Markup is different: it divides profit by cost. Use our future Markup tool when that is the business question.

Calculation basis

Unit economics, made visible

Revenue = selling price × units. Total variable cost = product cost + fees/shipping per unit. Profit = revenue − total variable cost. Margin = profit ÷ revenue × 100.

Calculation flow

Inputs→Formula / assumptions→Result→Useful context

Source & scope

Standard business arithmetic; no external regulatory source is required for the core calculation.

Assumptions & limits

  • Costs entered are treated as per-unit variable costs.
  • Fixed overhead is not included unless represented in the chosen inputs.
  • Margin and markup are different measures.
ScopePricing / profitability
JurisdictionGeneral business planning
Last reviewedOctober 2026
Why differentTransparent by design

Why this tool is different

The result connects price, cost, volume and margin so the number can support a pricing decision.

How it works

Know whether the price is actually profitable

Profit margin becomes more useful when it includes the costs that disappear inside a spreadsheet: product cost, platform fees, shipping or other per-unit expenses.

Why this tool exists

The same unit economics can later feed pricing, break-even and automation decisions. That makes this tool a strong entry point for a broader business-tool cluster.

Talk to us about automation →

Questions

Frequently asked questions

What is profit margin?

Profit margin is profit divided by revenue, expressed as a percentage.

What is the difference between margin and markup?

Margin uses profit divided by selling price. Markup uses profit divided by cost.

Can I include shipping and fees?

Yes. Add per-unit shipping, platform fees or other variable costs in the fees field.